Feeding The Cats With MPH Wristbands

 

"The problem with stickers and decals... my athletes don't fly a plane or wear a helmet." -- Coach Holler

Runners are constantly working up a sweat and train in lightweight sports clothing. There are not a lot of options for advertising their accomplishments. Ink-injected silicone wristbands are the perfect solution here because they are sweat resistant and the color is embedded into the wristband, so the artwork won't fade away. 

We allow customers to design pretty much anything they can think of, and it's fitting that "Rapid" would be the best provider for "Fast" Runners. 

Creating a training system is difficult, and staying relevant with up and coming athletes is no easy task as well. MPH Wristbands solve both these problems. They are eye-catching, meaningful, sought after, and fun!

Coach Holler is a promoter of developing maximum speed with track athletes. While other coaches often focused on endurance training, he focuses on speed. 

"I get kids fast, while other coaches get kids tired" -- Coach Holler

With modern technology (Freelap Timing System), we can measure top speeds by running 10, 20, or 30 meter fly's (getting to top speed and then timing it).

For example, calculating the MPH for a 10 meter dash would be:

22.37 ÷ 10m fly time = MPH. 

"I loved the “Batman” font and the lightning bolt is my symbol for speed" -- Coach Holler

These speed bracelets are like trophies for the fastest runners, and each speed tier has a unique color with text.

20 MPH (White)

White seemed like the perfect first color and it has PNTRACK on it which stands for Plainfield North Track where Tony Holler is a teacher and coach. This is the introduction to the wristband addiction for sprinters. Earning one of these bad boys means you are faster than your Average Joe.

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21 MPH (Black)

The Black wristbands are the next level up at 21 mph. “Feed the Cats” is the name of Coach Holler's business and his brand. Feed The Cats is the name of the training system he markets for training sprinters a.k.a. "cats".

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22 MPH (Silver)

The Silver bracelet is like the silver medal for sprinters. “Speed Kills” speaks for itself. People should not blink when you're sprinting, or they might miss the show!

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23 MPH (Gold)

Gold is the 23 mph band. Gold is the gold medal for us. “No Speed Limit” describes athletes who don’t get beat in races!  

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NOTE: These MPH numbers are optimal for boys track. Girls track might be something closer to 17, 18, 19, and 20 MPH or 16, 17, 18, and 19 MPH. The tiers will depend a lot on your facility, running shoes (flats or spikes), etc.

Several years ago one of Coach Holler's coaching friends liked his MPH idea. For motivation, he bought t-shirts for his athletes who ran 20, 21, 22, and 23 mph. Coach Holler loved that idea, but didn’t want to be purchasing multiple sizes of four different t-shirts and storing the boxes.

 

That's when he decided to purchase MPH Wristbands. He bought 300 each of four different style ink-injected wristbands (20, 21, 22, and 23 mph). The 1,200 wristbands were affordable, stored in a small box, and should last for years!

 

MPH Wristbands are huge motivators.

"Anyone who runs 23 MPH for me wears all four wristbands… every day! And, anyone who runs 23 MPH has a chance to be all-state or a state champion. 23 MPH is elite." -- Coach Holler

Motivation comes from success… seeing progress.

Track athletes are now rewarded for achieving speed goals, and the bands are a constant visual reminder of their success. The pursuit of speed has translated into faster teams. Faster teams make better coaches. This is powerful stuff!

The Future

Coach Tony Holler is a writer and public speaker. He travels to coaching clinics around the country to speak to coaches, and has even done workshops in England and Ireland. Coaches are obsessive learners and always hungry for more education.

 

The idea of MPH Wristbands spread like wildfire. Coach Holler has 15,000 Twitter Followers at the time of writing this, and they are passionate about the program.

 

 

Several football teams are running with the idea as well, including NCAA football teams. Additionally, Lacrosse teams are jumping on board too. Any competitive team or individual sport could implement these wristbands in their own way. Soccer, Baseball, Shot Put, Golf... the opportunities are endless here.